Solmom

Brand Identity

Mission: Hired as the graphic designer to work with the CEO to create branding from the ground up for a new wellness company. The company launched with four main products. The flavor profiles and the opportunity for growth had to be considered for the designs to allow variations and maintain consistency. The designer had the responsibility to choose the packaging bags alongside the designs. Aside from the packaging, the designer had to create the brand identity including the logo, website, and brand colors. The mission for the brand was to appeal to wellness enthusiasts who opted for efficiency. The brand launched with 3 products 2 of which had 3 flavor profiles. The designer had to consider including the flavors to match across the board with the design of the products and the brand. Additionally, nutrition information had to be laid out following the legal rules on the back of the packaging.