Eat Clean

Book Cover, Typography, and Layout Design

Mission: Execute a custom typeface for a recipe book. Deliverables included the cover design as well as interior spreads delegated to designers by the publisher. The direction was a recipe book with an editorial aesthetic rather than a traditional cookbook. It was designed by young adults made for young adults. The design considered a less savvy client in the kitchen who opted for simple recipes. The simple message is conveyed through the cover design as well as the playful interior spreads. The typography is a fun and playful headline design developed for the book. The texture of the type connects the design and food element to create the editorial feel.